Casey Reid — Product Design

Offerings

Offerings project preview
Early wireframes and user flows

The Challenge

Process

Discovery

Conducted ethnographic research in the field, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 18-point NPS lift.

Offerings

Shipping quality design requires collaboration and iteration. Recent work has shown me that . The implications matter for teams and organizations.

Conclusion

Whether you're designing your product, this principle matters.