Casey Reid — Product Design

Real Estate Search

Real Estate Search project preview
Early wireframes and user flows

Background

Process

Research

Conducted analysis of 50K usage sessions, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 2.1x improvement in engagement.

Real Estate Search

Shipping quality design requires collaboration and iteration. Recent work has shown me why . The implications matter for teams and organizations.

The Thing

Whether you're designing your product, this mindset resonates.